Anne Fox, Freelance Link Builder

Hi, I'm Anne Fox, a Digital nomad and link building expert. I've been involved in Ecommerce projects and search campaigns that have helped recipients generate 50,000 targeted visitors a month. You can contact me, or connect via Linkedin or Twitter

I've also helped small local businesses fulfill their relevant backlink requirements which resulted in increased lead generation and product sales.

The Importance of Relevant Links

Effective link building is a crucial component of any marketer's SEO strategy.

You can have the best in-depth content written by an Oxford don, be hosted on a costly ultra-reliable server and have the most expensive Website design money can buy.

However, without quality backlinks pointing to your site, it's unlikely a reputable search engine will ever rank your business for a competitive keyword phrase.

If undertaken effectively acquiring quality links can help catapult your Website to the front page of search engines like Bing, Google and DuckDuckGo.

However, get it horribly wrong and you could find yourself languishing on page 14 of the search results for a low competition, long tail keyword phrase like "Cute Fluorescent Pencil Toppers".

Leaving your competitors free to increase their conversion rates and close deals from that valuable front page traffic.

Effective Strategies I Focus On

Competitor research, unearthing niche specific opportunities related to your line of business.
Bespoke link building outreach to relevant prospects.
Creating magnetic content and linkable assets that attract trusted backlinks from Websites related to your sector.
Listing in the correct categories of relevant trade journals/directories etc
Targeted distribution of white papers, niche specific surveys, relevant content or industry specific infographics.
"Broken Link Building", one of the most underrated strategies that can yield great results.
Press releases, if a journalist or prominent blogger runs with your pitch this could result in welcome exposure for your brand and/or products and services. However, to get any serious press traction your release should communicate newsworthy information, the installation of your new office water dispenser is unlikely to generate any meaningful media buzz :)
Harnessing brand mentions that haven't yet linked to your site.

If undertaken in a professional manner, the tasks listed above are often time consuming and hard work. This is the reason many agencies outsource this job to an individual or team.

If you are looking for a freelance link builder to help with your link building tasks you've come to the right place.

Quality and Relevance

In the past backlinks or hyperlinks were often compared to the votes counted in a democratic election. The candidate who had the most votes won and this was sometimes the rule in search engine optimisation as well.

However, Google in particular often gives hyperlinks more weight than others, especially those from aged and authoritative domains with high authority, and those with themes related to your niche.

You won't rank by just acquiring links, you need to acquire relevant backlinks, the type that have the potential to send real traffic.

These are the type of hyperlink arrows you need in your marketing quiver if you are to have any hope of ranking for competitive keywords.

Indeed, don't expect to be ranking top 5 for "Online Marketing" after firing off a few Pinterest social bookmarks :)

Relevance is key, you want to have a variety of relevant backlinks pointing back to your Website from as many different sources as possible, to boost your link popularity and build your site's authority. This coupled with quality, authoritative content usually gets the job done with positive results.

Most focus their efforts on Google, however don't ignore lesser known engines such as Bing and DuckDuckGo.

These two make up at least 10 percent of the search market and they have a completely different algorithm to Google.

Duck duck go especially are usually ignored by most digital experts.

How Long Does The Process Take?

No Freelancer, SEO agency or blogger outreach service can guarantee search position placement. For a new site it usually takes at least 3-6 months for clients to see significant movement.

For older more established Websites, ranking improvement can often happen much more quickly, as long as the On-page SEO is correct, this includes providing:

Accurate Meta Title and Description Tags
H1, H2, and H3 Headings
Relevant Alt Image Tags
Correct Balance Of Content, Keyword Density
Keyword Placement
Internal Link Structure
Anchor Text

An often neglected ranking factor is simply increasing page load speed. This coupled with uncluttered Website design can help keep conversion rates high and bounce rates low.

These can be important but often neglected factors in executing a successful marketing campaign.

This also depends on the difficulty of the keyword phrases targeted and the strength of your competition.

In most cases you want the acquisition of inbound links to be consistent, not one explosive month of activity and then nothing for the other 11 months.

For more information about my freelancing services feel free to contact me via email - hello(at)freelancelinkbuilder.co.uk

Or you can connect with me via Linkedin. I look forward to hearing from you!

Site last updated: August 2023