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Check Your Competitors Backlinks

Backlink Research

When attempting to rank for a highly competitive keyword phrase, it's often very useful to know how to check the backlinks of the competition in your sector.

You can do this by using software to research the profiles of your competitors. This is an excellent strategy to discover high authority inbound links that are driving relevant traffic and underpinning their top-notch search engine rankings.

There's an ever expanding list of excellent tools currently on the market to help individuals or teams do this including:

There are also a variety of lesser known services available online that offer free or paid analysis. I may write a blog post on this topic to include these other providers in 2023.

Once you have collected the backlink data of your competitor, this information can then be exported and analysed to cherry pick relevant hyperlink opportunities at leisure.

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